About Us

Hi Beautiful People ✨ My name is Uilani Alofa Tolo, I am founder of SoCal Lashes. I established my line in 2021, and it went through A LOT of changes. We were first 'Lash Flex' and then it changed to 'Lolani Lashes' in 2023. Though, I named the brand after myself, it truly did not feel like me. Being born and raised in Southern California, The state that shaped me and my journey, I couldn't have found another name that resonated better. So that was the birth of SoCal Lashes! November 2025.  New Updated designs, a ton of more products, and a fresh feel. I hope to bring this refreshing feeling to ALL Lash artists around the world by providing quality products, great retention and a lifelong commitment to the best customer service as possible. 

THANK YOU FOR CHOOSING SOCAL LASHES✨